First director of charity operations appointed at the LTC
This is the first senior hire under CEO Chris Welham, who started the role in March, and aims to boost the revenue-generating arm of the LTC and the charitable fundraising capabilities.
Mortimer, who has been in the sector for almost three decades, has held senior roles at Brakes Group as well as Budweiser Budvar UK and brings a wealth of commercial and industry experience to the role. He will report directly to Welham when he takes up the role on Tuesday 1 October.
LTC CEO Chris Welham said: “This is a linchpin role, which is absolutely central to our operations, our service and delivery and frankly, as we continue to build on the vital work of the LTC, our future success.
“I couldn’t think of a better person to be joining us on this journey, as our first director of charity operations.”
Impressive record
He added: “Joby has extensive experience in our industry, an impressive track record of delivering commercial success and most importantly, is an excellent and value-driving individual who cares passionately about our work.
“I’ve absolutely no doubt he will be a huge asset to the LTC, helping us to deliver on our long-term goals while also ensuring we continue to reach more individuals, who massively need and depend on our support services.”
Mortimer will work with LTC’s existing teams across functions including the charity’s education division as well as its investment and property portfolio.
Furthermore, he will be supporting the organisation to deliver on a revenue-growth agenda, with additional funds raised directed to helping beneficiaries.
He will also oversee the strategy and implementation of the LTC’s charitable services to ensure it is effectively delivering support to those who need it most.
Vital work
On the new role, Mortimer said: “After 28 years of working in the hospitality industry, the chance to work for a charity that does such amazing work, which is very close to my heart and that I have supported for a number of years, was too good an opportunity to pass up.
“I couldn’t think of a better role and I am delighted to be joining the LTC. The people working in the licensed hospitality sector continue to face increasing pressure and the work of the LTC is vital in providing practical, wellbeing and financial support so all of us in society benefit from having hospitality venues in our communities.”
Earlier this year (July), the LTC revealed its new website and podcast series, the former of which offers the latest advice and help on how to access support including financial assistance, wellbeing tips and specialist advice.
The later, LTC Talks, will showcase people from the industry to share what makes the sector shine.
