The deal, which completed just before Christmas (Friday 22 December), aims to further strengthen Breal’s growing investment portfolio.
Purity was an acquisition target of Breal’s since early 2023 and it anticipates the move will secure the long-term future of the business and is set to retain jobs within the brewery.
The acquisition of Purity is the latest in a number of purchases by Breal, which was formed in 2013 by Brent Osborne and Alan McLaren.
Previous deals
In August it acquired London-based craft microbrewery Brew By Numbers and in the same month, it also acquired five-strong wine bar group Vinoteco out of administration.
Furthermore in May, North Yorkshire-based business Black Sheep Brewery, its shop and pubs were acquired by Breal.
Purity Brewing Co was established 18 years ago and its portfolio includes brands such as Mad Goose IPA, Lawless Lager and Longhorn IPA.
Beers are produced at its farm-based brewing facility in Warwickshire while it also operates a taproom and kitchen in Birmingham.
Furthermore, Purity has a commitment to sustainability and reducing its impact on the environment, using heat and steam technology to help cut its energy consumption at the brewery.
Turbulent time
It is also looking to gain B Corp accreditation status and uses a natural ‘wetland’ system, which cleanses waste water as well as using spent hops as fertiliser on a local farm.
Managing director John Hunt said: “We all know the brewing industry has had a turbulent time of late and like many others, the business has certainly felt the pressure of rising costs.
“However, we’re incredibly pleased Breal recognises the value and uniqueness of our offering and had the vision to invest in securing the future of the brewery.
“We’re very much looking forward to continuing to brew our much-loved, award-winning beers and delighting drinkers in the Midlands, London and beyond.”
