The operator is slashing the price of a range of drinks and meals at its pubs from Tuesday 2 January to Wednesday 17 January.
The average sale prices across the JDW pubs include a pint of Bud Light at £1.99, a pint of Doom Bar at £1.99, a classic cocktail at £2,99, a bottle of Beck’s Blue (alcohol-free lager) at £1.49, Pepsi Max at £1.49 and Lavazza coffee, tea and hot chocolate at £1.29.
In Scotland, the sale will begin one day later on Wednesday 3 January.
The drinks featured in the sale are; draught beers and ciders (Doom Bar, Bud Light, Worthington’s, Stowford Press Apple Cider and Budweiser, spirits (AU vodka (four flavours) and Sidemen XIX Vodka (mixed berry), classic cocktails (Espresso Martini, Strawberry Daiquiri and Tommy’s Margarita), Corona seltzers (raspberry & lemon and guava & lime) and a range of soft drinks (Diet Pepsi, Pepsi Max, R. White’s lemonade, Pepsi Max cherry), Lavazza coffee (with free refills, as well as tea and hot chocolate).
Price drop
JDW founder and chairman Tim Martin said: "Department stores and shops hold their sales in January, so it is the perfect time to have a sale in the pubs too."
"The range of drinks and food on sale in the pubs is aimed at suiting a wide variety of tastes.
"This year we have included our biggest selection of low and non-alcoholic drinks.
"I believe that the January Sale will prove popular with our customers.
"As always, staff at the pubs will serve customers responsibly."
On offer
The low-alcohol and alcohol-free drinks included in the sale are; Erdinger, BrewDog Punk AF, Heineken 0.0, Beck’s Blue, Stella Artois, Adnams Ghost Ship and Kopparberg Strawberry & Lime.
Customers can also enjoy savings on food, with offers on a small breakfast (fried egg, bacon, sausage, baked beans and toast), at £1.99.
The pubs will also be serving a range of small plates, including halloumi-style fries, chicken wings and nachos, with any three plates available for £12.
Burgers on sale will include an American burger, classic beef burger, crunchy chicken strip burger and skinny beef burger. They cost £4.99 with a soft drink and £6.46 with an alcoholic drink.
