New BrewDog site is first to feature on-site beer school
BrewDog Outpost Manchester, spread over two floors at the city’s Business School, will become the company’s 90th site worldwide.
The latest opening comes as BrewDog pushes towards 100 sites before the end of the year as it continues to open new sites at a rate of approximately 30 per year.
The unveiling of BrewDog Outpost Manchester follows the announcement the craft brewer and operator had opened a site in the heart of Hamburg’s Reeperbahn on 14 June – its latest in-road into the German market following the acquisition of Stone Brewing’s brewery and taproom in Berlin in April.
First in-venue beer school
Located on Oxford Road, the site is both BrewDog’s second site in the city and second brewpub in the UK, with visitors able to sample 24 kegged beers on tap alongside guest serves and bespoke brews created on site.
To mark the venue’s opening, visitors on the weekend of 22 June will be given the chance to help curate a crowdsourced beer for Manchester by voting on different aspects of the venue’s first exclusive beer.
Customers will also get the chance to sample beer from BrewDog’s dedicated cask line – including cask Punk IPA – which the brewer announced would return to all its bars on 13 June.
BrewDog Manchester Outpost will also be the first to feature a dedicated beer school area, offering enthusiasts the chance to be led through a brewery tour and beer tasting by a Cicerone-trained member of staff.
Chance to delve deeper
“We love to spread the gospel of Craft Beer to anyone who is willing to listen and we see the new BrewDog Outpost Manchester location as the next step in the craft beer revolution,” BrewDog co-founder James Watt explained.
“Alongside serving up our usual mix of BrewDog staples, we will be giving visitors a chance to delve deeper into our world with a selection of on-site limited-edition brews and the dedicated Beer School area.
“Manchester has always been famed for its contribution to UK culture and, with our new location, we are excited to be part of the next chapter.”