The new BrewDog Bond, which follows the success of the first one four years ago, will provide a 6% yield with the yield paid 50% in cash each year and 50% in beer bucks (redeemable in BrewDog bars or its online shop).
The brewer/operator said the bond gives people a new way to invest in the business as it continues to invest in the next phase of its growth.
This comes after BrewDog announced its bar division made a pre-tax loss of £235,000 in 2018 – a £190,000 rise in losses from 2017.
Business plans
As the business continues to invest and expand its estate, turnover grew to £34.9m, up from £24.2m in 2017, as reported by The Morning Advertiser's sister title MCA.
The business opened 12 new bars in 2018, with eight opened so far in 2019 and several more planned.
Overall losses for the year were £418,000, up from £142,000 in 2017.
In a statement in the financial report, CEO James Watt said the key risk to the business was increased competition with the “growing prominence of the craft beer market”.
“To mitigate this, we continue to look for opportunities and innovative ways to bring our beer to the wider public,” he added.
Menu options
The report recommended no dividend be paid to directors.
Earlier this month (October), also saw BrewDog launch a flexitarian burger that it hopes will turn meat lovers to a more plant-based diet.
The Hybrid burger contains a patty comprising 50% responsibly sourced UK beef and 50% plant-based Beyond Meat, sandwiched between two green matcha tea buns and topped with melted vegan Gouda cheese, crispy onion straws and a potato rosti.
The brewer and bar operator hopes its creation will nudge the millions of meat eaters, struggling to make the change to a more environmentally friendly diet, towards the world of plant-based food without, the company claims, compromising on flavour.
