Tea-infused, alcohol-free sparkling wine launched by Echo Falls

The new drink, Echo Falls Tisane, has been in development for a number of years and is the brainchild of Dave Pahl, the man who brought the world Two Dogs alcoholic lemonade back in the 1990s.

It is made by fermenting grape juice without yeast, so that alcohol does not develop, which is then infused with tea to add tannins and structure.

“Tisane fills a genuine consumer demand delivering an authentic taste experience without any alcohol,” said Pahl.

“It fits comfortably within the repertoire of someone who enjoys an alcoholic beverage but is sometimes looking for a socially inclusive non-alcoholic alternative and also for those who choose not to consume alcohol. I can’t wait to see the reaction from consumers!”

Research undertaken by Accolade Wines indicates one in three shoppers spends £10 to £15 a month on non-alcoholic drink alternatives and so the market is becoming increasingly valuable.

“Coupled with increasing demand for lower sugar and low calorie drinks – the sparkling infusion has just 26 calories per 100ml – we see a real opportunity to drive this burgeoning category,” explained Echo Falls marketing director, Amy White.
White confirmed the company was investing in an “extensive” marketing campaign to support the variant, which will launch soon.

Last summer a range of wines mixed with fruit juice were unveiled under the Echo Falls label. The 9.5% ABV Echo Falls Fruit Fusions are aimed at “newbie” wine drinkers.