Red Tractor launches consumer campaign
It aims to raise awareness of the Red Tractor logo and get shoppers actively looking for the logo on food. The year-long campaign will see consumers urged to sign up to a monthly Trust The Tractor newsletter full of offers and competitions.
During Red Tractor Week 2013 (16-22 September) Red Tractor Shoppers will receive free promotional materials in advance of Red Tractor Week to help them to spread the word and raise campaign awareness.
The Red Tractor logo is supported by contract acterers including Sodexo and Aramark and wholesalers such as Brakes and 3663. Pub operator Orchid Group is also a supporter.
Richard Cattell, Red Tractor head of marketing, said: "Red Tractor Week and Trust The Tractor is celebrating 13 years of great farming and great food under the logo. This year has reaffirmed our nation’s fundamental belief that it is so important to be aware of the origin of the food that we are eating and serving our families. We are delighted to be working with Alex James in our effort to educate UK consumers about the fact that all products that carry the Red Tractor logo meet responsible production standards and are fully traceable back to independently inspected Red Tractor Assured farms."
Musician, farmer and foodie Alex James is backing the campaign. "I am delighted to be Red Tractor’s Trust The Tractor brand ambassador! Now more than ever it’s important to know that the food that you’re buying comes from a trusted source," said James. "Purchasing food containing the Red Tractor logo is the easiest way to trust that the food that you’re buying is safe and produced to good standards."
