BPEX now uses Red Tractor logo
British Pig Executive (BPEX) has swapped its Quality Standard Mark for the Red Tractor logo.
The logo is a badge of quality and country of origin and provides a guarantee that the product is fully assured and traceable.
"Many catering suppliers, including one contract caterer supplying into governmental staff restaurants, have already moved to Red Tractor pork and pork product purchasing and this is very welcome at a time when diners are increasingly interested in the quality and origin of food they are choosing," said trade manager Tony Goodger.
"It therefore, makes sense for chefs and caterers to promote a clear message about their own sourcing policy on menus and specials boards and providing reassurance to customers will often result in increased sales and customer loyalty.
"We would recommend chefs work closely with their catering butcher or supplier to ensure they get the exact specifications they require when ordering pork and pig meat products, and to maximise market opportunities."
