The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...
AB InBev has announced that its Budweiser brand is joining forces with MatchPint in a bid to support the on-trade during the FIFA World Cup and throughout the sporting year.
The 2014 World Cup in Brazil kicks-off on 12 June and the tournament is a great opportunity for pubs to boost business. Here are 4 key points operators need to know about the extension of licensing hours for England matches.
Coca-Cola Enterprises (CCE) is ramping up on-trade activity around its 330ml glass bottles, as it looks to make the most of Coke’s sponsorship of the 2014 FIFA World Cup.
AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring.
The British Beer & Pub Association (BBPA) has produced guidance for pubs to help them make the most of this year’s World Cup which is being held in Brazil.
A group that represents chief police officers has said it does not support a national extension of licensing hours for the World Cup, something the British Beer & Pub Association (BBPA) said could bring in an extra £20m for pubs.
SABMiller has shrugged off the difficult comparatives with the 2010 football World Cup to report a 6% growth in UK lager volumes in the six months to 30 September.
The sport and leisure industry can create a further 100,000 jobs by 2014 with Government support, claims the Business In Sport & Leisure chief executive Dominic Harrison.
C&C Group, the Irish drinks company, has announced that John Dunsmore will step down as its chief executive at the end of the year and will be succeeded by its current chief operating officer and finance director Stephen Glancey.
FIFA, world football's governing body, has confirmed it is investigating family-owned brewer Hook Norton over its branding on a limited edition World...
Oxfordshire brewer Hook Norton is withdrawing a seasonal World Cup beer from sale after it landed them in hot water with FIFA. The company's limited...
World Cup fever is gripping the nation with many rushing out to buy T-shirts, baseball caps and the like or involving themselves in events that they...
Top tips to increase your profits during the World Cup.Licensees are looking forward to busy bars when the FIFA World Cup hits pub screens. Carlsberg...
How the World Cup qualifiers can boost football in your pub; details of Champions League matches; how to make the most of soft drinks on match days;...
The Rugby World Cup will offer pubs new business opportunities this autumn.You know what you did last summer? Well, you could be doing it again this...
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