The Rise as One campaign will kick off with a TV ad and a promotion giving consumers the chance to attend matches in Brazil.
In the on-trade, drinkers will be able to scan a special Budweiser glass or bottle via a free-to-download app for a chance to win tickets and other prizes.
In addition, Budweiser has unveiled a new look for the duration of the tournament, featuring the iconic FIFA World Cup trophy.
The company will also run a number of activities such as viewing parties in the on-trade throughout the tournament.
UK marketing manager Jennifer Anton said: “Our Rise as One campaign will not only offer the most amazing prizes for World Cup experiences in Brazil but will also excite fans here at home to come together to celebrate.”