Cider

Heineken's brand director for cider Emma Sherwood-Smith

Future Trends: Beer and Cider

Heineken sets out the future of beer and cider

By Nicholas Robinson

The macro trends affecting the on-trade, women and families, food, technology and the demand for premium experiences are just a few of the topics Heineken's brand director for cider Emma Sherwood-Smith will discuss at this month's Future Trends:...