BII certificate for doorstaff first step in regulating industry
07-Aug-2000
Mention doorstaff and more than likely someone will come up with a wisecrack about their size or attitude.A recent article in women's magazine...
Drinks sign up to sport
12-Jun-2000
Euro 2000 may be grabbing the sporting spotlight, but plenty of other brands are lining up behind some of the summer's other major events.Golf,...
Nationalism and cut-prices from drinks companies for Euro 2000
12-Jun-2000
Nationalism and cut-price drinks are being promoted as brewers and soft drinks companies seek to cash in on Euro 2000.Coca-Cola Enterprises is...
Bass ends 'period of great change' for the business
14-May-2000
Bass has signalled an end to its drive to shake up its business which saw the disposal of more than a third of its pubs.But the company added it was...
Whitbread rally rugby fans
01-May-2000
Whitbread is using the final stages of Europe's premier rugby tournament to drive sales of Heineken among fans."It's About Thirst" is a themed...
Real ale set for publicity drive
24-Apr-2000
The Campaign for Real Ale is to mount its biggest-ever publicity drive with generic advertising for cask beer.Support for the move will come from...
Maxxium set for Rush of interest
13-Mar-2000
A new premium packaged whisky drink is a radical addition to the portfolio of MaxxiumUK, formerly Highland Distillers.Grouse Rush is a 5.4 per cent...
C-T shake-up sees profit success
06-Dec-1999
Carlsberg-Tetley (C-T) has reported better-than-expected profits after focusing on key brands and cutting costs.The Northampton brewer's operating...
Beck's is back in £12m promotion
14-Jun-1999
A £12million advertising push by Scottish Courage (ScotCo) sees premium lager brand Beck's returning to the UK's television screens this week.The...
First Drinks Brands - Quenching your First
31-May-1999
First Drinks Brands is proud of the youthfulness and dynamism of its company culture. It distributes some of the most stylish spirits to some of the...
Gordon's on cue for £12.5m Perfect push
03-May-1999
In the 1980s Canadian snooker player Bill Werbeniuk downed lager as a way of steadying his cueing arm. Now Gordon's is marketing itself as the drink...
Campari boosted by £1.1m TV push
19-Apr-1999
First Drinks Brands is set to kick off a major marketing push for Campari. The £1.1million television advertising burst is intended to emphasise...
Easter TV adverts for Baileys
12-Apr-1999
Baileys appeared on TV during the Easter period in the first ever TV advertising for the brand outside of the normal pre-Christmas promotional...
Rugby the winner as trade joins the pack
08-Mar-1999
Rugby and alcohol have long been bedfellows, but more drinks companies than ever are putting money into the sport. Lagers including Budweiser,...
UDV spends £15m on ad in fight against economic slowdown
07-Dec-1998
A record £15m spend on advertising by wine and spirits giant UDV this month is one of the steps in its fight against an economic slowdown.The TV and...
