2023/24 Editorial Calendar

Editorial schedule and features list

Morning Advertiser Editorial Calendar 2024/25

If you want to advertise on any of any features please click here​ for details.

MONTH

FEATURE TOPIC

December 2024

1) Drinks List (Shorthand project)

Publication date planned for early to mid December depending on data gathering. NO EXTERNAL SUBMISSIONS

In this feature, The MA breaks down the best-selling on-trade drinks across key categories and contextualises the figures and any emerging trends with commentary from key stakeholders.

2) Low & No

Publication date Monday 16 December, external submissions must be in by Thursday 5 December, completed copy to MA by Tuesday 10 December

As Christmas and new year approaches, people may want to enjoy drinks and food at pubs and may want to enjoy low/no alcohol drinks for a variety of reasons including if they are teetotal, moderating their intake, being the designated driver, cutting down for January, etc. Submissions taken from those offering these types of drinks to pubs (on-trade) can not only say why their drinks fit the bill but why they are able to compete with alcoholic beverages and how pub operators should market them to get a better uptake. For last year’s edition, click here: https://www.morningadvertiser.co.uk/Article/2023/12/04/how-to-make-low-and-no-alcohol-drinks-a-focus-for-christmas

Submissions to be sent to avtry.uhqqyrfgba@ivetvazrqvn.pbz​ and tnel.yyblq@jeoz.pbz

January 2025

Technology

Publication date Monday 13 January, external submissions due by Wednesday 1 January, completed copy to features editor by Tuesday 7 January

Technology tools, including artificial Intelligence, are becoming more prevalent in the world and hospitality is no exception.

There is plenty that can be done in a pub via technology and all pubs use some form and are almost certainly considering upping their investment as the tech becomes smarter and of even more use in improving productivity and efficiencies.

We want to know from operators who are taking advantage of the labour-saving capabilities of AI whether it be BOH or even front of house via the use of robot or smart beverage dispensers.

This could also act as a great platform for suppliers to show off their wares so long as there is a genuine use in pubs and bars.

Submissions to be sent to svbanrynvartevssvguf@tznvy.pbz​ and tnel.yyblq@jeoz.pbz

February 2025

Food trends

Publication date Monday 10 February, external submissions due by Tuesday 28 January, completed copy to features editor by 4 February

The top 5 to 10 trends for pubs to keep an eye on this year.

We ask chefs from any types of pubs from the humble community site to slick gastropubs – and food-led managed operators, for example – what they think is on trend and what they expect to see on menus of pubs in the short and medium term and what they will be introducing at their pubs.

Find out from operators the evolution of trends: what was big last year, what is going to be big this year and tell us some must-remain dishes whether that be down to seasonality of ingredients or a reliability on certain offers that always perform well.

Submissions to be sent to zvpuryyr_creergg@lnubb.pb.hx​ and tnel.yyblq@jeoz.pbz

March 2025

1) Cider Report

Publication date Monday 3 March, external submissions due by Tuesday 18 February, completed copy to features editor by 25 February

The warmer weather is on the way so it’s almost time to get your garden ready and get the ciders in.

Which cider styles can we expect to be perform in the upcoming spring months and which dispense methods are good for a pub to stock – which could be on draught or bag-in-box so turnover can be quick and there’s no wastage. It also allows a greater variety of choices.

Submissions to be sent to tnor@gurpvqrebybtvfg.pbz​ and tnel.yyblq@jeoz.pbz

2) Staffing, training, recruitment and retention (Shorthand project)

Publication date Monday 24 March, external submissions due by Tuesday 18 February, completed copy to features editor by 25 February

Staffing remains a key pinch-point for all UK companies and none more so than hospitality.

We look at the positions that need to be filled in a pub from back of house through to front of house, considering the skills needed for each role and the wage you should expect to pay – or be paid.

We will also look at what solutions and tactics can be used to recruit correctly and to retain staff plus the training required so they can do the job well and give them the assets they need for life on-site and in their futures.

There is also a need to look at the tech or tools needed to arm your workforce to the best of their ability.

Submissions to be sent to tnel.yyblq@jeoz.pbz

April 2025

Brewing and pub operating idols

Submissions to be sent to tnel.yyblq@jeoz.pbz

May 2025

Wine Report

Submissions to be sent to tnel.yyblq@jeoz.pbz

June 2025

1) Cider Trends

Submissions to be sent to tnel.yyblq@jeoz.pbz

2) Beer Report (Shorthand project)

Submissions to be sent to tnel.yyblq@jeoz.pbz

July 2025

Sustainability – 10 ways to save pounds and the planet

Submissions to be sent to tnel.yyblq@jeoz.pbz

August 2025

New football season set to kick off

Submissions to be sent to tnel.yyblq@jeoz.pbz

September 2025

1) Christmas

Submissions to be sent to tnel.yyblq@jeoz.pbz

2) The MA Top 100 Pubcos (Shorthand project)

Submissions to be sent to tnel.yyblq@jeoz.pbz

October 2025

Food Trends – Fantasy menus

Submissions to be sent to tnel.yyblq@jeoz.pbz

November 2025

Spirits & cocktails 

Submissions to be sent to tnel.yyblq@jeoz.pbz

December 2025

1) Low & No

Submissions to be sent to tnel.yyblq@jeoz.pbz

2) MA Drinks List (Shorthand project)

NO EXTERNAL SUBMISSIONS

Submissions to be sent to tnel.yyblq@jeoz.pbz

Think you have something to contribute to any of these topics? Please contact the editorial team for consideration:

Gary Lloyd

Editorial enquiries

Gary.Lloyd@wrbm.com​ | Tel: +44 1293 610 213

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