The energy and sports drinks market is big business and is up £200m on last year. Ben McFarland reports.When GlaxoSmithKline first launched Lucozade...
Gonzalez Byass has announced it is to relaunch its dry fino sherry brand Tio Pepe with a new-look bottle and a marketing campaign aimed at moving the...
There's much more to cider than most customers see behind the bar but the drink is facing a difficult fight.Sitting comfortably? Then I'll begin. The...
With growing consumer concern over food safety, is now the right time for brewers and pubs to be going organic?Ten years ago, consumption of organic...
Licensees must improve the quality and selection of beer on offer in their pubs to survive in an increasingly competitive market, according to a new...
Seasonal and commemorative brews could be the way to bring cask ales to a new generation of drinkersBack in the olden days when everything was black...
Hampshire brewer George Gale claims it has had its advertising campaign stolen by Heineken.Gales claims that a current TV advertising campaign run by...
Tequila sales have soared over the last decade but a shortage of the agave plant means the spirit faces an uphill struggle Few spirits in the UK have...
Jamaican lager Red Stripe has unveiled a new look for its cans and has replaced the 330ml long neck bottle with a new stubby version.The famous brand...
Grolsch premium lager is spicing up its advertising with the release of a titillating new creative that parodies "adult" films."Movie", the second in...
Scotch whisky is moving away from its traditional image to grab a share of the youth marketSince its heyday in the seventies, scotch whisky has been...
Beer quality scheme Cask Marque is launching a major new initiative to boost declining sales of cask ale.The scheme, supported by the 26 brewers and...
Wine is leading the way for growth in pubs for the fifth year runningThe last year has been a vintage one for wine in pubs. Figures from The Publican...
Britvic is considering adding an energy drink to its expanding portfolio after the acquisition of Orchid Drinks earlier this month. Adult soft drink...
A regional brewer is to offer a new dimension in real ale choice to licensees through an innovative beer box package.The boxes from Smiles of Bristol...
Uncertainty over the future of Bass's brewing arm has not stopped the company winning considerable amounts of new business across the UK.Speculation...
Morrells' beer brands have been saved with a contract brewing deal with Dorset's Thomas Hardy.The brewer, formerly part of Eldridge Pope, is to start...
Pubs are failing to make the most of the unprecedented popularity of soft drinks, according to new research.Coca-Cola Enterprises' (CCE) annual Soft...
