Diageo launches Hop House 13 Lager
Diageo has launched a 5% ABV double-hopped lager brewed with Guinness yeast, named Hop House 13, to target “premium lager drinkers”.
Hop House 13, which takes its name from an early 1900’s hop store building at St. James’s Gate where hops are still stored today, is the fourth beer from The Brewers Project joining Guinness Dublin Porter, Guinness West Indies Porter, and Guinness Golden Ale.
Nick Curtis-Davis, head of innovation for Guinness, said: “The new lager is set to inspire consumers to broaden their beer repertoires and ultimately drive incremental sales into the category. With Hop House 13 now the no.1 selling lager in leading outlets in Ireland, we are incredibly excited to launch our new crafted lager in Great Britain.”
The new lager will roll out to selected Greene King and Stonegate pubs in both 330ml bottles as well as on draught.
