Brains boss steps down

By Ed Bedington

- Last updated on GMT

Who is taking over at Brains?
The boss of Cardiff-based Brains Brewery has announced he will be stepping down from the business in December after four years in the post.

Jon Bridge, CEO, who has steered the business since Covid and brought it back from the brink to the debt-free brewery it is today, hands over the reins to newly appointed managing director Nick Payne, who will take over in January 2025.

During his tenure, Bridge has taken the business through the challenges of the pandemic and turned the operation around, initiating Project Phoenix, which saw the core Brains’ pub estate leased to Marston’s and freeholds sold to private equity, as well as leading a major restructure of the business.

Bridge said: “It has been an incredible journey and a privilege leading this iconic Welsh brand and working with such a talented team, both past and present.

“I am confident that I’m leaving the brewery in excellent financial health and with Nick taking the reins, it’s in a superb position to build for the future. I look forward to seeing Brains brewery and its beer brands expand and thrive.”

Richard Westwood, chair of SA Brain & Company, added: "Jon has been integral to the resurgence of Brains Brewery. His commercial acumen and strong strategic leadership have been paramount to the brewery’s continued success. As an authentic, people-centric business leader, Jon is recognised for his integrity, transparency, and pragmatic approach. 

“His unwavering ethical foundation has consistently impressed me. We extend our sincere gratitude for his dedication and invaluable contributions during his time with Brains."

Payne has more than 20 years of experience in the brewing and beverage industry, having been the managing director at Cygnet Gin as well as having roles with Budweiser Budvar UK Limited, Brewdog and Marston’s.

In his new role as MD, he will oversee all aspects of the Brains operations, including brand, sales, marketing and further securing and developing the future of the brewer.

Payne said: “I am really excited to be joining Brains at such an important time in its journey. I have fond memories of stepping off the train as a child and smelling the hops, enjoying match day pints of SA with friends in Cardiff’s best pubs and more recently sharing a pint of The Rev James over Sunday lunch with family and friends nationwide. 

Brains​ is an iconic beer brand, and I cannot wait to join the amazing team in January 2025.”

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