The Laine Pub Company co-founder Gavin George and Charlie McVeigh, founder of The Draft House, have joined the business that officially changed its name only last week.
The Revel Collective (TRC) operates more than 60 bars and gastropubs, trading mainly under the Revolution, Revolucion de Cuba and Peach Pubs brands, made the announcement on Monday 14 October – the same day the business’s TIDM changed to TRC.
George co-founded The Laine Pub Company in 1997 and served as its CEO until last month.
Content-led approach
Laine operates an estate of 55 pubs and venues across Brighton, London and Birmingham, and is noted for its content-led approach to sales generation.
The business also operates a 20,000-hectolitre craft brewery and George remains a non-executive director at Punch Pubs & Co, which acquired Laine in 2018.
McVeigh spent 20 years as an owner-operator of a series of pub and bar businesses.
This culminated in the founding, development and successful sale of The Draft House, a group of 16 craft beer pubs, to BrewDog in 2018.
Since then he has served as a non-executive director at restaurant business, The Breakfast Club, and Allsopp's Taverns, a brewing and pub business.
Exciting time
The Revel Collective chairman Luke Johnson said: “They join the business at an exciting time. It now benefits from a much firmer financial footing and is in an improved position to deliver shareholder value.
“Both Gavin and Charlie created and led successful licensed bar businesses, and the board will gain much from their experience.
“There remains lots of work to do, and we greatly look forward to their contributions.”
TRC announced its name change last week following a restructure of the business after it was put on sale but it deemed no suitable offers were forthcoming.
The Revel Collective CEO Rob Pitcher said at the time: “The change of name to The Revel Collective signals a fresh start and better reflects the businesses and brands within the group today.”
