Record GBPA winner moves to Stonegate’s Clubhouse 5 site
Stonegate pubco operator Paul Eastwood has switched Fulham for a more central London location at new Stonegate venture Clubhouse 5 on Lisle Street, just off Leicester Square.
The sports pub opened on Thursday (5 May) and is set to premiumise the sports bar experience with the safest hands in the business at the helm.
The former Slug & Lettuce pub has been transformed into a sporting haven in the heart of the West End of the capital.
The food menu is focused on burgers, wings and chips, with tempting doughnut-based bao bun-style desserts so although the dishes are limited in numbers, they are part of an elevated offers meaning the quality of food sets the bar high.
Messy face
Stonegate Group director of marketing James Metcalfe said the aim of the food is for people to take a picture of first and “then get a messy face” when eating it.
To aid customers, NFC chips are installed on all tables direct people to online ordering so paper menus are kept to a minimum to give the site an uncluttered feel and also save on waste.
A deal has been struck with the famous Barmy Army to host members during the Ashes cricket tournament, which begins in the middle of June and finishes at the end of July.
As with the Famous Three Kings in Fulham, Clubhouse 5 offers a strong drinks list with tipples at the Lisle Street venue ranging from premium lagers to craft beers to a range of draught cocktails from Black Lines.
Metcalfe added Clubhouse 5 aims to “bring the stadium experience to the bar” and has installed a 4m UHD video wall and LG 4K UHD screens throughout that will show all live events broadcast in UHD and exclusive interactive content through the red button with Sky Q.
Labour of love
“You can stay refreshed while you watch with a wide selection of premium world lagers, craft beer and draught cocktails from Black Lines Drinks (try the Tommy’s Marg),” he said. “All this alongside a range of knockout burgers, wings and loaded fries developed in partnership with Angus & Oink.
“A personal labour of love and a bucket list career project to bring to life a super-premium sports viewing experience in the on trade.”
Eastwood celebrated winning the fifth of his GBPA titles with the Famous Three Kings (which is located next to West Kensington underground station) at an amazing ceremony held in Manchester’s Escape To Freight Island in October last year. Click here to read the story.
To read advice, including Eastwood’s, on how to establish a great sports pub, click here to read a feature about it
If you think your pub could be a winner at the Great British Pub Awards, entries are open now so make sure your hat is in the ring by clicking here to start the journey of what could turn your pub from a great site into an amazing one.
