Be At One launches Best in Glass competition 2023

14-Mar-2023 - Last updated on 14-Mar-2023 at 11:17 GMT

High bar: Cash prizes are up for grabs in Be At One's cocktail competition

Be At One has announced the launch of its 2023 ‘Best in Glass’ cocktail competition.

The event, previously known as Be At One’s ‘Shake Off Showdown’, has evolved to include bigger awards such as cash prizes and a fast track to Diageo’s World Class GB semi-final competition.

Stonegate Group managing director Helen Charlesworth said the operator was “thrilled” to launch the competition for 2023 and take it to the next level.

With the official affiliation of Diageo's World Class GB 2023 showdown, she said the company was confident the competition would be the best yet and showcase the talents of the industry leading bartenders.

World Class GB Ambassadors said: “We are delighted to be expanding the horizons of World Class GB this year in partnership with Stonegate and Be At One."

Fantastic opportunity

It added: “Best in Glass is a great opportunity for Be At One bartenders to learn how to progress their creative cocktail making skills, gain some in depth spirits knowledge and hopefully have a little fun while winning epic prizes along the way.”

To enter the competition, open to all Be At One’s certified bartenders and managers, participants will need to choose a spirit selection, create and submit a cocktail using one of four Diageo brands: Cîroc, Tanqueray, Casamigos and Johnnie Walker.

The cocktails will be submitted via video and written specifications. Jo Last and Pippa Guy of World Class GB will select the top cocktails by spirit category to determine the finalists.

Eyes on the prize

On Wednesday 21 March, all finalists will go head-to-head in a competition where they will recreate their drinks for a judging panel and live audience.

The grand prize includes a cash prize of £1500, a golden ticket into the UK semi-finals of Diageo's World Class competition and the winning drink will have the honour of being featured in all Be At One bars from May and on their Best In Glass April campaign.

The second cash prize is £1000, and the third-place winner receives £500 respectively. This also includes an all-expenses trip to World Class GB Finals in Edinburgh.