McCain Foods acquires Scelta Products
The latest deal, which closed on 8 September, is the most recent in a series McCain has made including Ad van Geloven, Strong Roots and Forno De Minas.
McCain Foods CEO Max Koeune said: “With common customers and shared values as family-owned companies, there is a natural complement between McCain Foods and Scelta Products.
“We feel honoured and privileged to build on the legacy of Scelta Products, bringing its product to our customers as we expand on the fantastic business Scelta’s founders have created.”
Commitment to business
It is hoped the acquisition will fuel future growth in the global prepared appetizers markets to meet customer and consumer demand.
The company said the purchase was a further sign of its commitment to maintain and strengthen its position in the global prepared appetizer market.
Scelta has been a business partner of McCain’s for more than a decade and the former’s plant assets will be integrated into the latter’s network.
Its onion rings, battered and breaded mushrooms and other vegetable appetizers fit into McCain’s existing range and
Legacy continues
Scelta Mushrooms – co-founder of Scelta Products and the international route to market for more than 20 years – will focus just on its mushroom business going forward.
Scelta Products co-founders Jos Koster and Wilco Boone added: “After more than a decade of building a successful business partnership, we are thrilled to officially become part of the McCain Foods family.
“Our companies have grown together over the years and I’m excited to see that continue. In joining forces with McCain, I am confident the legacy of Scelta Products will continue to be built upon.”
