Pornstar Martini crowned UK’s fav cocktail
The brewery discovered the top 36 cocktails from around the globe through analysing Instagram and TikTok hashtags, Google Search Data and a Twitter sentiment analysis tool to learn more about the positivity rating of each cocktail.
The Pornstar Martini was also the favoured drink in the Netherlands, with Spain’s special tipple being the Margarita. The Mojito stole the limelight across Europe as the favourite cocktail in France, Italy and Portugal, with Germany mixing things up a bit with the Aperol Spritz.
Going global
Across the pond in the United States Old Fashioned took top spot, with New Zealand’s favoured drink being the Bloody Mary and Australia’s the Espresso Martini.
The Margarita was named the world’s top cocktail, followed by the Mojito then the Pornstar Martini. Coming in at fourth place was the Caipririnha, then the Martini and Sangria. In seventh, eighth and ninth place followed the Aperol Spritz, Old Fashioned and Cosmopolitan.
In final place, the Pina Colada was ranked the tenth top cocktail globally.
This comes after research revealed spirits and wine sales were making a massive comeback at pubs. Ian Macleod Distillers, which counts brands Edinburgh Gin and London Hill Gin in its portfolio, believed customers were seeking more premium experiences when drinking.
Seeking excitement
UK trade & consumer marketing director Johna Penman said consumers were looking for “the theatre of serve that they haven’t been able to recreate or experience at home during the pandemic” with cocktails being a key part of this since reopening, trending up 75%, according to a CGA reopening survey.
This was echoed by Sophie Abrahamovitch, co-founder of bar exploration app DUSK, who said Gen Z were seeking “quality over quantity” in cocktail drinking experiences.
“People don’t want a really complicated sugary cocktail – just a simple but nice serve, probably in a long glass,” she said.
What’s more, Tequila as a long drink was all the rage, according to the chief executive. “This summer, we’ve seen the Paloma taking off hugely,” she said. “The cocktail can be made with real fruit, in a tall glass – a real drink rather than the old association of a Tequila shot."
