Westons launches strawberry cider exclusively for on-trade

Rosie’s Pig Strawberry Cloudy Cider with Elderflower, which is available in a 10-litre bag-in-box format, aims to help pubs capitalise on the continuing thirst for fruit ciders.

Westons head of marketing Sally McKinnon said: “With fruit cider now accounting for 40% of the cider market, it is clear these liquids are driving incremental sales by broadening consumer interest and appealing to a wider audience, which includes younger drinkers and females."

New design

She added: “There is a fantastic opportunity for the on-trade to drive greater value into the fruit cider category – particularly with products like Rosie’s Pig Strawberry with Elderflower.

“The 10-litre bag-in-box format enables outlets to experiment with adding new and innovative fruit ciders to their offering, acknowledging that bar space is often at a premium.”

The Rosie’s Pig brand has also benefited from a makeover with a new design, featuring an illustrated depiction of the delivery truck Rosie’s Pig – one of the first delivery trucks owned by Westons Cider.

The new look is due to roll out across all of the Rosie’s Pig cider range and aims to provide visual consistency for the brand across the on and off-trade.

Premium mainstream

But Rosie’s Pig isn’t the only Westons brand to be given a design update as Stowford Press has also been refreshed in a bid to strengthen the brand’s ‘premium mainstream positioning’.

The new look includes an enhanced colour palette and 3D pump clips. Brand manager Holly Chadwick said: “The eye-catching new branding for Stowford Press has been developed to draw attention at the bar.

“The updated look and striking pump clip will strengthen the brand’s positioning as a premium mainstream option and make it even easier for cider drinkers to recognise Stowford Press in outlets.”