App-ortunity calls for brewers

The body will be upgrading the app shortly with pump clip recognition in late September to co-incide with Cask Ale Week - and is calling on brewers to ensure information and artwork of all their beers have been supplied.

The new app will mean consumers and bar staff can use their smart phones to gain information on the beers on sale within pubs, by scanning the pump clip or font.

They will then be supplied with information such as the description of the beer, the colour, the ABC, brewer's details, ingredients, allergens, the best food match and other details.

Currently, 3,800 beers are on the new database but Cask Marque is aiming for a target of 10,000 beers by the date of the launch.

Details of beers must be sent to info@cask-marque.co.uk.

Cask Marque's Paul Nunny said: “Currently the app is already used 60,000 times a month to find Cask Marque pubs.

"With the upgrade, including pump clip recognition, we plan to have 250,000 users a month in 2017.  This development will empower the consumer when making his choice of which beer to drink now that the choice is so wide in today’s modern pub.”

Prior to the launch in September, a new version of the app will be trialled by the Ale Trailers already registered to ensure functionality.