Nestlé targets the value of a good freebie with new Polo sweets
Available in Clear Mint or five Fruit flavours – blackcurrant, orange, lemon, lime and strawberry – Nestlé claimed the Polos bring variety to the complimentary market.
In the research conducted on behalf of Nestlé Professional by OnePoll, 63% of the respondents said they would be more likely to share positive feedback as a result of receiving a freebie.
It touched on another study, by ibid, that found just under one-in-five people would be more likely to tip when offered complimentary mints the end of a meal in a restaurant.
Remembering people’s names, being flexible and not being rushed were also cited as key reasons that encouraged customers to tip, according to the study.
Little extra
Anu Christie-David, sweet food category manager at Nestlé Professional, said: “Providing that little extra clearly goes a long way in leaving a positive lasting impression on both hotel guests and diners.”
Christie-David added: “Complimentary treats are a big opportunity to reassure consumers on the quality of their experience and play a subtle, but important, role in encouraging them to leave positive reviews.”
The individually wrapped Polo sweets are available in cases of 6 x 660g bags. Each bag contains approximately 320 sweets.
Nestlé is also offering 10 licensees the chance of winning one case of Polo Clear and one case of Polo Fruit. To enter, email your name, company and phone number to yrnea.zber@HX.arfgyr.pbz. The competition runs until 2 November.
