Sky launches new website to support pubs showing sport

Replacing the old PreviewLIVE website, it hosts a range of support tools designed to help licensees reach new customers and boost their business, including:

• New Sky Sports Pub Finder profile: Sky customers’ venues are automatically listed on Sky Sports Pub Finder, which pub-goers visit millions of times each year. Through MySkySports.com, licensees can create and edit their pub’s profile to promote their own events, add a description of their venue and upload photos
• Online marketing tools: Sky has introduced a selection of new online marketing tools with a range of images for use on websites and social media - a great way to help pubs promote themselves as an official Sky Sports venue and highlight upcoming fixtures to help drive footfall.
• Using the new fixture planning tool, pubs can plan ahead and make the most of their live sport offering. Sky recommends key fixtures, but licensees can also select their own to suit their venue - filtering by sport, competition and date. They can also print off schedules to share with staff, making it easier to plan ahead.
• A new marketing ‘hub’ gives access to marketing materials including customisable and downloadable posters, a printing service and a selection of POS including banners and signage.

Investment​

Alison Dolan, deputy managing director at Sky Business, said: “We’ve launched MySkySports as part of our continued investment in our Go Further Range - products and services to help landlords make the most of sport and enhance their customers’ experience. MySkySports offers everything pubs need to promote sport in one place - helping them get more people through the door and more money in the till.”

Previous PreviewLIVE users will be sent an activation email to make it quick and easy to register.

If not previously registered on PreviewLIVE, or if a licensee has recently changed their email address, they can call Sky Business on 08442 411 111 to get signed up.