Arkell's partners with Swindon College for hospitality qualifications
Arkell’s Academy will run apprenticeships and NVQs alongside traditional training in bar, kitchen or pub management.
Brewery director George Arkell said: “We’ve been running British Institute of Innkeeping courses for some years, and last year we instigated customer care courses, run by Welcome Host who trained the 2012 Olympic greeters so successfully.
“This collaboration with Swindon College will drive up standards within the industry to meet the needs of customers in an increasingly competitive environment.”
He added: “The most successful landlords are those who have benefitted from good quality training and the Arkell’s Academy, where tradition meets ambition, aims at giving those in the hospitality industry the best possible foundation for a long and successful career.”