Maxabel launches Matisse inspired paper cup

By Daniel Woolfson

- Last updated on GMT

Maxabel launches Matisse inspired paper cup
Maxabel International has launched a new disposable paper cup inspired by the art of Henri Matisse.

The “Cup For All Seasons” features an embossed paper wrap designed to eliminate the use of hear barrier sleeves and is available in both 8oz and 12oz sizes.

Julia Ross, sales and marketing manager at Maxabel International said: “Instead of outlets coming up with new cups for each season, this colourful, arty design can be used all year round – our number one priority is to be as eco-friendly as possible.”

It was designed by Jazmine Labana, who took creative inspiration from the Matisse Cut Outs exhibition at the Tate Modern last year.

Maxabel International recently joined Simply Cups, a recycling scheme aimed at providing paper cup manufacturers, operators and suppliers with a cost-efficient collection and recycling scheme

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