Maggi make charity call for chef 'festive selfies'
The stock, sauces and flavourings food brand has pledged to donate £1 for every ‘Christmas-inspired’ self-portrait uploaded on Twitter using the handle @MaggiRealChefs and will also donate 50p for every re-tweet as part of the #averymaggixmas campaign, which kicks off tomorrow (Saturday 13) and runs until 25 December.
“Christmas is one of the busiest times of the year for chefs, so let's have some fun whilst spreading the word about the brilliant work Hospitality Action do every day,” Susan Gregory, head of food at Nestlé Professional said.
“We want to see your best festive pictures, so strike a pose, take a selfie and get tweeting!”
Donations will be capped at a maximum of £3,000.
