Joule’s splits into two divisions and takes on first leasehold
Nuttall also revealed that the brewery completed last week on its first leasehold — the Mainwaring Arms in Whitmore, Staffordshire.
The 43-strong estate will now be split between the brewery retail and brewery sales divisions.
Nuttall said brewery retail, headed up by Neale Chandler, would focus on branded sites, while brewery sales, with Chris Nicholson at the helm, would focus on the 14 stand-alone pubs.
'Refocused approach'
He said: “We needed a refocused approach to what had become two different offers. Our branded pubs, which were previously known as our tap houses, have a very strong connection with Joule’s and the feedback we’ve got from customers is they very much want to feel like they are walking into a Joule’s pub.”
He revealed that the brand was focused around three key concepts — beer and food pubs; destination beer houses and local beer houses. Five pubs have re-cently been moved into these categories. He added that Joule’s was in the market for new sites, but said: “We would only do that if we had a partner”.
Nuttall said the brewery had been approached by the Mainwaring Estate to take on the Mainwaring Arms, as it was once run by the original Joule’s Brewery. He said: “It’s something very different for us and the historical link makes it really special.”
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