Greene King launches treasure hunt to celebrate Prince George's first birthday
The pub company is hosting a combined online and real-life treasure hunt over the summer, beginning today at www.the-kings-ransom.co.uk.
The hunt starts with an online trail to narrow down the area of the UK where the loot has been hidden. It said clues to eliminate areas will be released every few days until just one area remains.
‘Golden keys’ to the final will then be awarded to 12 of the hunters who have cracked all the clues – meaning they will be invited to take part in a real-life treasure hunt. The winner will walk away with £10,000.
To mark the launch of the company’s giveaway, four famous ‘Kings’ went sightseeing in London yesterday and posed for their ‘first selfies’.
'Enjoyment to the next level'
Mark Blythman from Greene King said: “We know our customers enjoy spending time in our pubs. We wanted to take their enjoyment to the next level over the summer by way of an old-fashioned treasure hunt with a modern, online twist.
“Some of the clues are trickier than others but with a bit of thought they can be cracked. I wish each and every competitor good luck on their quest to unlock a golden key to our big finale.”
Finalists will be able to bring up to three friends or family with them to help at the final stage of the King’s Ransom, which will take place on Sunday 14 September, somewhere in the UK.
Hints and tips for treasure hunters will be shared on Twitter @kingsransom2014 #kingsransom and on Facebook www.facebook.com/kingsransom2014, and all participants will need to register on the website to take part. There will also be spot prizes up for grabs along the way.
