Upham Brewery to sponsor Hampshire’s OctoberFest

By James Wallin

- Last updated on GMT

Upham Brewery has announced its first headline sponsorship
Upham Brewery has announced its first headline sponsorship
Upham Brewery has announced its first headline sponsor - of Hampshire’s OctoberFest.

OctoberFest takes place from the 3 to 5 October 2014 at Basingstoke Sports and Social Club and is expected to attract over 12,000 visitors. There will be over 200 beer brands being showcased alongside food and cider producers.

As part of the sponsorship agreement, Upham will be served in the main marquee and in its own marquee, which will also host a series of live music acts. Upham will be offering visitors its three staple ales of Tipster, Punter and Stakes.

The brewery has also produced special OctoberFest beer mats to promote the event within its pubs closest to the venue, such as The Bunk Inn near Newbury, The Winning Post in Ascot and The Running Horse near Winchester.

Faye Pain, sales & trade marketing manager at Upham Brewery, said: “Hampshire’s OctoberFest is a key date in the county’s diary and a beacon event for beer and food producers across the region, as well as being very much recognised for its live music. Hampshire is our heartland so Upham Brewery is hugely proud to put its support behind OctoberFest and we look forward to welcoming everyone to what will be a fun and exciting event.” 

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