Pub opens at top of 150ft high crane

To promote the whisky’s ‘We Are’ campaign, the wheelhouse of the 107-year-old crane – which sits on the bank of the River Clyde – is being converted into the Lion’s Clyde pub for a limited time only.

Complete with brick walls and bar stools, and only 23m by 23m in size, it will also be one of Scotland’s smallest pubs while it is open. 

Entry to the bar will be available on a first come, first served basis to those who pre-book via Whyte & Mackay’s Facebook page.

Customers will be picked up by a complementary taxi, taken in a lift to to the top of the crane to enjoy the views, and then treated to a dram in the purpose-built pub. 

Steven Pearson, global marketing director at Whyte & Mackay, said the campaign is about acknowledging the brand’s Clydebuilt roots in what is an important year for Glasgow and also bringing people together to enjoy a dram in their local.

He explained: “In addition to opening the Lion’s Clyde we have also invested heavily into above-the-line media across key sites in Glasgow city, and have been running a weighty sampling campaign in World Duty Free Glasgow. 

Pearson added: “We have a lot more planned for the brand over the next 18 months in both the on- and off-trades and we are confident that the Lion’s Crane will put the brand firmly in the forefront of consumer’s minds”.