Punch Taverns helps licensees with pub marketing
Punch said the CD contains a range of resources, including printable POS and advice on driving footfall, improving drinks quality and saving money.
Stephen Martin, drinks category manager for Punch Taverns, said: “We are always looking for ways to improve our marketing support and give our partners effective communication tools. The disc has given us the ability to make a greater amount of resources available.
“We have already received positive feedback from Punch area managers and trainers as well as our partners who like the fact that they can pick and choose what point of sale they want to print. Our partners have commented that it is user-friendly and they can share it with staff.”
