Punch Taverns licensees offered 30% Sky discount in Molson Coors deal

Under the agreement with the brewer, all existing Sky Ultimate subscribers within the Punch estate, as well as any new subscribers, are eligible for the discount.

To qualify, Punch tenants must consistently stock Carling and two other draught brands from Molson Coors for a period of 12 months.

The portfolio of beers that partners can choose from includes Coors Light, Cobra, Worthington’s and Sharp’s Doom Bar.

Licensees who sign up to the scheme will receive a 30% reduction on their Sky Ultimate subscription.

John Healy, commercial director at Punch, said: “This offer represents a further stage in our continual drive to deliver the industry’s most effective and supportive relationship for our partners, and can deliver significant cost savings to those partners who are currently Sky customers joining the Punch scheme.”

Admiral Taverns, the 1,200-strong pub chain, signed the same deal with Molson Coors for its tenants in January.

It follows a collaboration between the global brewer and Sky, which was unveiled for independent pubs last year.