Star Pubs & Bars in Nescafe coffee link up
The partnership with Nescafe is part of Star Pubs & Bars strategy of partnering with leading specialists to ensure that the lessees get the very best consumer insight, support and products in a given sector enabling them to compete with the toughest competition.
The new coffee offer includes a choice of new equipment for rental or purchase including the Nescafe Milano machine as well as on site staff training by Nescafe ambassadors and point of sale materials for every type of pub, from community wet led to through to family pub restaurants.
The Nestle team will be providing Star Pubs & Bars lessees with coffee category management support including insight into customer preferences, the tools and training to run tasting/sampling sessions and advising on the best offer for each individual pub as well as providing follow up support.
Chris Moore, Star Pubs & Bars trading director, said: “The Nescafe partnership is an example of Star Pubs & Bars’ strategy to work with leading specialists to provide lessees with the very best consumer insight, practical support and quality product. We’ve used Heineken’s purchasing expertise to partner with Nescafe, a market leader in coffee, to launch a coffee support programme tailored to our lessees’ pubs.
“It is imperative with pubs and coffee bars competing for the consumers’ hard earnt pounds that our licensees and their staff are confident in their knowledge of coffee, of consumer behaviour, of the equipment they use and of how to promote coffee to customers. They now have access to fantastic coffee and excellent specialist support.
“The quality of the coffee is outstanding even with the most basic equipment and is attracting new customers and upselling coffee to regulars in all the pubs that have chosen the new equipment and specialist support.”
