Be At One cocktail bar chain unveils new corporate identity

09-Oct-2012 - Last updated on 10-Oct-2012 at 07:24 GMT

Be At One, the London-based cocktail-bar chain, has revealed a new corporate identity to accompany its expansion, featuring the strapline ‘Hosting London’.

The branding, which will be rolled out to its 13 sites over the next six months, has been included in its latest opening, the informal dining venue Be At One Kitchen, at Gresham Street in the City.

The dining concept will be incorporated into some of Be At One’s other sites.

The new branding is billed as being “cleaner and more sophisticated”, featuring capital letters and maintaining the blue and gold colour scheme.

It comes as Be At One looks to roll out the brand towards an estate of around 30 sites, following last year’s £8m investment from private-equity group Piper.

Be At One co-founder Steve Locke said: “As we open more cocktail bars and expand our food offer, we need a strong identity that our customers can easily identify with,” Locke said.

As M&C Report revealed, the new bar is on the site of the former Bar Battu. The menu was developed with restaurateur Ossie Gray and includes sharing platters, small plates and snacks.