Pubs in Liverpool slam new policy which will charge them for using A-boards

02-Aug-2012 - Last updated on 11-Mar-2017 at 19:34 GMT

Putting a price on promotions: Liverpool pubs are to be charged for using A-boards to advertise on the street

Liverpool City Council has come under fire for a new policy which will charge pubs and other businesses for putting A-boards outside their premises.

The council is to make businesses apply for a licence to use A-boards, and will collect a fee averaging under £2 per week to recoup the costs of managing the process.

According to the council, it follows a rise in the number of businesses using this type of board to advertise on Liverpool streets, with some causing accessibility problems for disabled people and people with pushchairs.

However, the policy has been slammed by licensees in Liverpool who believe it is an “unnecessary charge.”

“I know it is a paltry amount of cash but in business you have to protect your assets and £2 per week is two bottles of beer per week,” said Laura King, of the Caledonia pub.

Dominic Hornsby, of the Fly in the Loaf, added: “It’s an unnecessary charge, especially given the financial strain on the industry. It is a bit crazy, to be honest.”

Councillor Malcolm Kennedy, the cabinet member for regeneration and transport, said: “This is not a money-making venture for the council.

“All of the proceeds will allow us to manage the scheme properly.”