BBPA launches unit awareness campaign

The campaign is part of the new Public Health Responsibility Deal agreed between the Government and alcohol retailers, with the BBPA pledging to promote much more visible alcohol unit information for consumers.

Posters, tent cards and beer mats have been designed to include the slogan ‘how many units in your drink?’ and Marston’s has already pledged its support to the campaign.

The design of the materials follows research conducted with consumers and retailers in partnership with alcohol education charity Drinkaware.

BBPA chief executive, Brigid Simmonds, said: “I am pleased that we are able to offer these materials. As part of the Government’s Responsibility Deal, these designs have been agreed with the Government, and incorporate the Chief Medical Officer’s responsible drinking guidelines.

“We should now see these campaign materials appearing in pubs up and down the country. It is clear that customers want to make informed choices when they are in the pub.

“A greater understanding of what you are drinking and how this relates to the Government’s guidelines is important for us all.”

Drinkaware chief executive Chris Sorek, said: “Today’s announcement is an important step in educating consumers about the units in alcohol and how they translate into their favourite drinks.

“We welcome the BBPA and its members’ commitment to deliver this informative consumer-friendly guide and look forward to seeing the campaign rolled out across the UK.”

Materials are available on the BBPA website to all pubs and licensees to download - free of charge.