Foster's unveils new fonts for summer

Foster's lager stockists will be getting new fonts from this summer as brand owner Heineken rolls out the brand's new look to pubs and bars.

The new design was launched in the off-trade in July 2010 but the new fonts will do more than sport the new "F" logo and brand colours, said Darryl Hinksman, head of on-trade customer marketing at the brewer.

Moving away from the fashion for all things chrome, the entire font will be blue to make it stand out on overcrowded bars — and the tap has lost the white button at the top in favour of a "push/pull" system to create a good head.

"The old 'hit tap' with the button was effective where it was used but we found not all staff were using it," said Hinksman. "So we'll be rolling out this new tap, which you pull to pour most of the pint and then push to create the perfect half-inch head, which lasts all the way down the glass."

All Foster's fonts will be replaced over the next few years, with the rollout starting at the end of July.

"We've done rigorous consumer testing with the new font and have tested a mock-up in one outlet in Scotland, which has worked extremely well," Hinksman said.

"Creating the perfect pint is extremely important to us and this new font will help make sure this is what is served every time."