St Austell launches iPhone pub finder app

St Austell Brewery has launched its own iPhone app with an Ale Trail game to reward customers with prizes as they visit more of the brewery's pubs.

St Austell Brewery In My Pocket has been available to download to Apple iPhones since last Thursday (31 March).

The app enables customers to search through St Austell pubs and beers and purchase bottled beers online for home delivery.

Feedback can be left on pub visits and beer tasting via the app, which also keeps users up-to-date on its promotions.

"More and more pub customers are already using smartphones and the St Austell Brewery In My Pocket app will be a fun way for local people to keep in touch with us and with their favourite pubs while also providing a valuable facility for visitors to the area," said director of marketing Jeremy Mitchell.

"Last year 4.9 million people holidayed in Cornwall and 9.9 million visited on day trips. For visitors to be able to search instantly for the St Austell Brewery pub nearest them and to check what it offers will be a great convenience.

"We want all our customers to feel like locals for life and being able to stay in touch and get exclusive offers via the app will be a big part of that. Also the new app will provide our pubs with instant feedback so they know what they're doing right and also identify any areas for improvement."

The app will be available to all smartphone users in the next two weeks.