The Publican merges with Morning Advertiser
After more than three decades of covering the UK pub trade as a standalone title The Publican is joining forces with the Morning Advertiser.
The move follows MA owner William Reed Business Media (WRMB) completing the purchase of The Publican from United Business Media.
The merger of the two leading titles in the trade will begin from next week (April 7) with the launch of The Publican's Morning Advertiser - the original name for the MA when it launched in 1794. It will combine the best content from the two title's magazines, websites and events programmes.
As part of an on-going strategic alliance with CGA, the circulation of the two magazines will be analysed and combined to give an anticipated 25 per cent increase in circulation - up to 32-34,000 copies.
Publican acting editor Matt Eley said: "This represents a major change and opportunity in the pub trade press. The Publican team would like to say a massive thank you to all of our readers and supporters over the years. Cheers!"
