Yellowhammer unveils another Blissful experience
Yellowhammer Bars, the 25-strong bar operator led by James Spragg, has opened its sixth site branded as Bliss Bar & Clubroom.
The new opening is a former Sports Café venue already operated by Yellowhammer in Broad Street, Birmingham. It will trade from 5pm until late six days a week.
The previous two Bliss openings have been in Taunton, Somerset, and Bournemouth, Dorset. Spragg said: "The Bliss brand is one of our new offers that we hope will transform the late-night experience for our customers, providing quality drinks and service in new and fresh environments.
"Our DJs ensure customers get a great late-night bar experience and a chance to dance to the best music."
A seventh Bliss Bar & Club-room site is expected to open at the end of April.