Greene King launches customer service training

Greene King is launching a training programme this month to help its licensees improve their customer service.

The training, which is part of Greene King's Retail Excellence course, covers eight key areas including standards of service, gathering and using customer feedback and getting the best out of pub staff.

"Research has shown that a high level of customer satisfaction has a direct correlation with customer spend," said Simon Longbottom, managing director of Greene King Pub Partners.

"And with programmes like Mary Portas: Secret Shopper, attracting an audience of three million people each week, customers are demanding better service levels than ever, and that means in pubs as well as on the high street.

"Our licensees need to be at the top of their game and we're helping them to achieve that.

"The programme helps licensees understand the impact of staff training and retention on customer service, and how overall standards and offer can have an ultimate effect on how the customer feels, acts and spends."

The training is available to all Pub Partners licensees. All business development managers in the business have been through the training.