Greene King tenants 'value the tie'
More than nine out of 10 Greene King tenants say the tie is of value to them, according to a survey commissioned by the company.
Two-thirds said support from their pubco varied from "fair to excellent", while 90% want a minimum level of training from business development managers (BDMs) in the new code of practice.
The GfK NOP market research agency surveyed 574 licensees for Greene King's annual Licensee Survey.
This year it emphasised recommendations of the Business & Enterprise Committee (BEC) and the Business, Innovation & Skills Committee (BISC) reports into pubcos.
Greene King said the survey helped inform its new code of practice.
The survey, which was carried out in May and revealed in part to the Morning Advertiser this week, found 92% believed the tie was of value to them.
In addition, 70% said business advice from their BDM "was of value to them within a tied agreement".
Nearly half (48%) said regular reviews of their performance were necessary and 58% said fewer changes of BDMs would improve their own performances.
One in three licensees requested help with problem solving from their BDM — the most popular single area.
And 74% said the option to go free-of-tie on certain products "added value".
Elsewhere, 33% wanted a guest ale provision and 32% wanted more transparency at rent review.
The report found 61% had not even heard of the BEC or BISC reports on pubcos.
This year's survey had the highest response level in the past three years.
Greene King Pub Partners' managing director Simon Longbottom said: "With the feedback we're able to concentrate on what's critical throughout the year."
