Orchid's over-50s menu
Orchid Group is offering an exclusive two-course menu for over-50s Diamond Club members at its 34 Contemporary Carveries.
The company will also convert two more sites to the carvery format this year.
The Diamond Club menu is part of Orchid's new Contemporary Carvery autumn menu and offers diners two courses for £6.50 from Monday to Friday.
Customers choose from a starter or pudding or tea/coffee, and a main.
The Diamond Club has more than 400,000 members and is recruiting at the rate of 2,000 a week.
Orchid's new autumn carvery menu offers a "more diverse" range of main courses in addition to the carvery offer, as nearly 50% of food sales are now from dishes on the main menu.
New dishes include Thai cod parcels, Massaman duck, venison suet pudding and edamame beans.
New puddings include home-made marmalade bread and butter pudding, and vanilla seed and raspberry panna cotta. The company has also launched a new website, www.greatbritishcarvery.co.uk, which features news and offers.
Each carvery also has its own microsite with photos and a message from the manager.
Orchid continues to grow its carvery format. Diners can now pick from more than 80 vegetable dishes to enjoy with their carvery.
Red Tractor-assured British roast meats on offer include matured Saxon British beef, Norfolk turkey, stuffed belly of Norfolk pork, leg of Norfolk pork, outdoor-bred British gammon, and West Country shoulder of lamb, which are all on offer on a rotating basis.
Orchid's fresh dining marketing manager Sharon Hammond said: "Imitation is the sincerest form of flattery, and while it's interesting to see that other carvery brands are now offering roast lamb, roast pork and mashed potato, we've been serving them since we launched the Contemporary Carvery concept back in 2006."
