2. Neil Robertson, chief executive, British Institute of Innkeeping

Neil Robertson, chief executive, British Institute of Innkeeping (33)

Why he is on the list:​ Neil Robertson's rise from mid-table status to number two on the MA list reflects the pivotal position the BII now plays in a variety of industry roles, with the BII itself rejuvenated by his no-nonsense style. In a short space of time Robertson, a former civil servant, has established himself as one of the industry trade body "big hitters" thanks to a series of well-judged developments of the BII's involvement in the trade. The BII now leads on industry training, while also being responsible for policing key aspects of the pubco/tenant relationship. He's also shown a willingness to speak his mind on wider issues.

What the past year has held:​ The Pubs Independent Rent Review Scheme (PIRRS) has been a major achievement. It aims to narrow the chasm that exists between many pub lessees and their landlord companies on rent-setting issues, in an affordable manner. The PIRRS scheme, a major development in the world of landlord-tenant rent negotiations, is designed to give licensees a low-cost independent rent arbitration service for the first time.

Robertson has been a passionate advocate of better professional standards, both for its member pub operators and individual members, particularly newcomers to the trade. In addition to his BII work, Robertson also heads up Best Bar None, the national scheme that encourages licensees to develop better retail standards through annual awards, singling out the best run pubs and bars in town and city centres.

Challenges ahead:​ Internal membership and finance matters will be high on Robertson's agenda, but last year BII finances seemed to turn a corner by making a small profit. Away from the BII headquarters, he will remain heavily involved in the progress of the pubco lease code of practice and PIRRS. He remains committed to upping the standards of member BII companies and individual BII members.