New BII course for music promoters

By John Harrington

- Last updated on GMT

BIIAB: new qualification for promoters
BIIAB: new qualification for promoters
A new BII qualification for music promoters has been launched — it is the first qualification of its kind to be devised.

A new BII qualification for music promoters has been launched.

The BIIAB Award for Music Promoters - aptly known as AMP - is billed as the first qualification of its kind to be devised. It covers key areas such as:

• Importance of early engagement with stakeholders

• Project management tools and techniques

• Financial management

• Marketing/promotional mix

• Risk Assessment

• Environmental impacts/waste management

• Management of noise

• Transport management

• Licensing Act 2003

• Door policy

• Evaluation of a promotion

Domnique Czopor, founder of independent venue and promoter network WE:Live, who has been involved with development of the AMP, said: "This is exactly what the industry needs and I've been really impressed with the way the steering committee have taken a rounded approach to the role of a music event organiser.

"No stone has been left unturned and the course will ensure the music promoters of tomorrow are savvy, well-informed and aware of their legal responsibilities."

The BII said the pilot course received "widespread support" from important groups such as BBC Radio 1 Xtra, Inc Group and Global Radio.

The qualification is supported by a "how to" guide. To date, just under twenty centres nationwide have been approved to deliver it.

For more information visit www.biiab.org.

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