Laventure takes up Budvar sales director role
Joe Laventure has been appointed sales director of Budweiser Budvar following the retirement of Neville Hall.
Laventure steps up from national accounts director to the post after previous spells at Brakspear and Ridley.
Laventure will now have a seat on the Budvar UK board. "Thanks to Neville I am inheriting a well-run and highly motivated team at Budvar UK, which with the continued 100% support we receive from our Czech colleagues, is easily able to withstand any turbulence," said Laventure.
"We're not sanguine about this however and we recognise the brand still has a long way to go in developing its UK market and it's now my job to ensure that this happens."