Peroni Nastro Azzurro

Why is Peroni Nastro Azzurro in the Hot to Stock list?​

Peroni Nastro Azzurro is the no 1. Premium beer from Italy and is one of the fastest growing brands in the UK.

Key facts about Peroni Nastro Azzurro

· Peroni Nastro Azzurro +30% increase​ in On Trade sales in 2007

· It's the only top ten beer brand that is in growth in the on-trade

· Typically commands a significant premium per pint than all other draught premium lagers

Consumers are increasingly looking for brands that offer something different, whether this is origin, packaging, taste, authenticity or heritage.

At Miller Brands, we call these 'Worth More' beers. Peroni Nastro Azzurro is a 'Worth More' beer. They are genuine imported premium beers which command a true price premium at retail, delivering you more profit. Growth in true 'Worth More' brands is well ahead of the market up +15% last year vs. a decline of -5% in total premium​ lagers. Customers will pay more for brands they value. 'Worth More' beers typically command a 20% price premium compared to other 'premium' lagers.

Peroni's marketing activity in 2009 sees partnerships with other Italian brands in the fashion and design industries to reflect Peroni's heritage and provenance as an iconic Italian beer.

April sees the launch of the Peroni Berardi Collection where three bespoke fashion items, designed by Anglo-Italian fashion designer Antonio Berardi, will be available in selected Peroni accounts in eight key cities, Edinburgh, Glasgow, Leeds Liverpool, Birmingham, Manchester, Brighton and London, to create visually stunning displays to inform their customers of the collaboration.

A number of innovative initiatives are planned for later in the year to communicate the partnership with Berardi including consumer and in-bar experiential activity using the latest eye-catching technology to show case the collection in selected towns and bars across the UK.

Is it time to review your beer range?​

• Are you giving your customers the beers they want to drink?

• Are you offering genuine imported brands that retain a true price premium and are not heavily discounted in supermarkets as well?

• Are you maximizing your profits and attracting new customers?

Get in touch…​

www.millerbrands.co.uk ​, www.peroniitaly.com​

For more information on stocking truly 'Worth More' brands contact your local representative or simply call Miller Brands on 01483 264118.​