Blackout and Mega White ciders given the boot
Two cider drinks have been banned for breaching industry guidelines on Naming, Packaging and Promotion.
The Portman Group's Independent Complaints Panel decided that Blackout Cider carried strong connotations of alcohol-induced unconsciousness.
It also deemed the packaging of Mega White Cider breached the code because it displayed the description "mega strength".
However, the Panel dismissed another complaint that Moonshine White Cider was encouraging illegal and immoderate consumption.
The National Association of Cider Makers lodged complaints about the three drinks, which are all produced in Somerset by The Original Cider Company.
"The name Blackout was apparently intended to celebrate the eclipse of the sun but it can also mean passing out," said Portman chief executive David Poley.
"It's unacceptable for the industry, even inadvertently, to promote any dangerous effect which can occur through excessive drinking.
"A Retailer Alert Bulletin will now be issued to get Blackout taken off shelves."
He added: "The Independent Complaints Panel decided that the term 'mega strength' made Mega White's high alcoholic strength a dominant theme. Retailers will not sell this drink until its packaging has been altered to comply with the Panel's decision."
